You got to be seen to be remembered.
And you got to be remembered before people buy from you.
On today's day and age, consumers are more and more doing business with companies and individuals they trust and relate to.
This means you need to make your consumer fall in love with you even before you ever talk in person. And the only way to do that is by having a strong brand.
But brand is not just a logo. A logo is the graphic representation of a brand.
A brand is your reputation. Is the things people say about you when you are not around. It's what you stand for. It's the results you provide to your customers. Brand is the essence of the WHY, the HOW and the WHAT you do.
Most of the companies and individuals acquire new clients and customers by reaching out to them via active prospection. By developing a strong brand, your clients and costumers will reach out to you.
Before understanding branding and social media marketing, I was always looking where my customers were, so I could reach them. In country clubs, supermarkets, airplanes, driving their cars. Depending where my clients spent their time, it was where I invested my resources to show up in front of them.
But there is one place where every client is, regardless of the product or service you are selling. And that place is the internet.
That's why this course is important to any person, or company, that wants to increase their reach to their consumer, sell more and establish themselves are a strong brand in their market and become top-of-mind.
Stop trying to figure out who you're going to cold call today...
and start getting qualified leads delivered to your inbox.
At the end of this course, you will have dominated:
Developing Your Brand and Social Media Presence
Learn how to develop your brand and deliver your message to your ideal audience in a way that creates engagement, following and admiration.
How to Structure Your Content Creation Process and Calendar
Develop a simple process that will allow you to create content effortlessly without being stuck thinking about 'what to post'.
How to Use and Scale Each Social Media Platform
Adapt your message to the nuances of each platform to captivate your audience and repurpose your content to maximize your time and results.
How to Use Content to Generate Leads and Close Sales
Convert your audience into prospects and sales, learning how to create a sales funnel with inbound marketing, keeping up to date with your audience and staying present as a 'top of mind' real estate professional.
And more importantly...
Positioning yourself as a thought leader in your industry is a MUST to survive in today's market. Branding is more than a logo, it is what people talk about you when you're not around.